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Sell Your Amazon FBA Business

Attention All Amazon FBA Business Owners! Are You Ready For An Exit Strategy To Sell Your Amazon FBA Business That Will Put The Most Money In Your Pocket?



At Latona’s, we make the process of selling your Amazon FBA store simple and straightforward. Whether you have millions of customers or just a few thousand, we’ve helped countless sellers just like you sell their FBA business for the highest possible multiple.

Whether you’re a first-time seller or a serial entrepreneur, our experienced FBA brokers can help you get the returns you're looking for. We sell Amazon FBA businesses of all sizes and we have 20,000+ globally-vetted buyers who are waiting to buy yours




Sell my Amazon FBA Business

How much is my Amazon FBA business worth?



The multiple you’ll receive for your business will be determined by a number of factors, including:

  • The maturity of your business
  • Whether you have control over your traffic
  • The volume of sales required to reach your revenue
  • Revenue distribution across products
  • Whether your business has frequent and recent high-quality reviews
  • Your cost base
  • Marketing spend
  • Multiples achieved in equivalent sales

Interested in how you can improve the multiple you’ll receive for selling your Amazon FBA store? Download our Amazon FBA Sellers Guide to learn everything you need to know. We’ll teach you all about effective steps you can take to prepare your business for sale, including more detail on the attributes that make for a successful sale, important information you need to know and questions you should be prepared to answer.

Ready to sell today? Contact our expert brokers for a free valuation.



Sell my Amazon FBA Business

Why sell my Amazon FBA business with Latona’s?



Latona’s is a boutique mergers and acquisitions broker that specializes in selling cash flow-positive digital assets such as websites, eCommerce stores (including Amazon FBA and Shopify), membership, lead generation, software-as-a-service businesses (SaaS) and domain portfolios.

Since 2008, Latona’s has been matching investors with income streams and business opportunities, and matching sellers with investors and acquirers who will appreciate their assets in the same way they do.

When you work with our FBA brokers, you can feel at ease knowing you’re working with professionals and a company with almost 20 years of experience. We close six, seven and eight-figure deals frequently and have thousands of happy customers.

In addition, when you sell your business with Latona’s, you’ll receive a number of benefits, such as:

  • No upfront fees
  • Professional business brokers
  • Zero pressure situations
  • Safe escrow
  • Globally vetted buyers

Never sold a business before? We understand that it can be daunting trying to sell in such a fast-moving market. Reach out to our team today for a free valuation and see how much you could earn when you sell your Amazon FBA store with Latona’s. We love helping sellers achieve the multiple they're looking for.



Sell my Amazon FBA Business

How Latona’s sells Amazon FBA businesses



Whether you’re ready to sell your Amazon FBA business and cash out for retirement or raise capital for another business idea or personal passion project, we are here to make the process stress free and profitable.

In order to sell your business for the highest possible multiple, timing is everything. Ideally, it’s best to sell your Amazon FBA business when your revenue and profitability is at its highest. But, on the flip side, our FBA brokers can also sell businesses that are in a downward trend to buyers who have the skills to build the business back up. There are entrepreneurs who are better at brand development as a start-up, and there are some who are better at scaling Amazon FBA businesses.

We at Latona’s pride ourselves in finding the best buyers for our sellers regardless of the circumstances. So, if you’re looking for someone to help you sell your Amazon FBA business, look no further than Latona’s.



Sell my Amazon FBA Business

Selling an Amazon FBA Store: popular customer queries



To help you decide whether selling your Amazon FBA business with Latona's is right for you, we've answered a number of popular customer queries:

  • Is the process of selling my business confidential?
    Yes. Mutual NDAs are signed for your protection and all information about your business, product, customers and inventory is confidential.
  • My Amazon FBA store is unique, can you help me sell it?
    Yes. Our expert brokers have helped sell Amazon FBA stores of all sizes. No matter how unique your business is, we have the right buyers available.
  • What happens to the stock from my business when I sell it?
    There's no need to worry. We help all our sellers transfer their business, product and inventory seamlessly to the new buyer. We can guide you through every step of the process.
  • How much can you sell my Amazon FBA business for?
    Our experts get the highest multiples in the industry for our clients. We always have a team of brokers working on finding buyers for your business.
  • How many potential buyers do you have?
    At Latona's, we have the largest group of globally vetted buyers in the industry. Our weekly newsletter goes out to 20,000+ buyers and our reach is still growing.

Get in touch with Latona's for your FREE evaluation today!

FREE Evaluation


Let one of our experience online business brokers review your business and help you determine what the options for sale are.


Large Buyers Network


Over the years we have developed one of the largest buyers networks for online businesses. Chances are, we have buyers looking for a product just like yours.


Fully Guided Transactions


Never sold an online business before? Most of our clients haven't. It can be intimidating. Your dedicated broker will be with you every step of the way to offer insight and experience.


Get in touch with Latona's for your FREE evaluation today!